Meticulous Research®—a leading global market research company—has published a comprehensive report titled, ‘Ancient Grains Market by Crop Type (Wheat, Barley, Quinoa, Chia, Millets, Sorghum), Grain Type (Gluten-Free, Gluten Containing), Application (Food (Bakery & Confectionery, Breakfast Cereal, Frozen Food), Beverage, Animal Feed) - Global Forecast to 2030.’ This publication reveals that the global ancient grains market is projected to reach an impressive $10.52 billion by 2030, with a robust compound annual growth rate (CAGR) of 37.6% from 2024 to 2030.

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 The substantial growth anticipated in the ancient grains market can be attributed to a myriad of factors, including the increasing consumer preference for natural and healthy food options, heightened health consciousness among consumers, and the development of innovative food and beverage products featuring ancient grains. Moreover, there is a rising inclination towards gluten-free products, along with the growing demand for plant-based and vegan foods, which are expected to create ample growth opportunities for stakeholders within this market. However, one of the notable challenges to growth is the lack of consumer awareness surrounding ancient grains, which could inhibit market expansion.

The ancient grains market is categorized by several segments, including crop type, grain type, application, and geography. The crop type segment encompasses various grains such as wheat—including bulgur, einkorn, emmer, kamut, freekeh, and spelt—alongside barley, quinoa, chia, millets, sorghum, amaranth, and other ancient grains. When examining grain types, the distinction is made between gluten-free ancient grains and those that contain gluten. Applications for ancient grains span across various sectors, including food products—ranging from bakery and confectionery to breakfast cereals, snacks, infant food, and frozen items—along with beverages and animal feed. The market analysis extends across different geographical regions, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into competitive dynamics and market trends at regional and country levels.

Focusing on crop type, the quinoa segment is projected to register the highest CAGR throughout the forecast period from 2024 to 2030. This expected growth is primarily due to rising consumer awareness regarding the nutritional and health benefits associated with quinoa, which is increasingly recognized for its role as a gluten-free product. The growing health consciousness among consumers, coupled with their preference for quinoa as a substitute for rice, is further expected to bolster the segment's growth in the coming years.

Turning to grain types, the gluten-free ancient grains segment is anticipated to capture a significant share of the market in 2024. The surge in the prevalence of celiac disease, alongside a growing preference for healthier food options, are key drivers fueling the expansion of this segment. Furthermore, the gluten-free ancient grains segment is forecasted to exhibit a higher CAGR from 2024 to 2030, supported by the increasing trend of gluten-free products permeating the food industry, appealing to a wider consumer base seeking alternative dietary options.

In terms of application, the beverages segment is poised to achieve the highest CAGR during the 2024–2030 forecast period. This growth can largely be attributed to the burgeoning demand for plant-based beverages, a rising consumer preference for healthier drink options, and an increasing interest in non-alcoholic beverages. As manufacturers recognize the potential for capitalizing on health-conscious trends, they are diversifying their product portfolios to include ancient grains, which provide functional benefits and align with the demand for nutritious beverages.

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Geographically, North America is anticipated to hold the largest share of the ancient grains market by 2024. This dominance is primarily driven by the rise of health and wellness trends, a growing consumer preference for superfoods, and heightened awareness of the health benefits linked to ancient grains. The increasing demand for healthy and convenient food options in North America is further propelling market growth, creating a fertile environment for ancient grains to thrive.

As the ancient grains market evolves, the trends favoring health and wellness are expected to continue shaping consumer choices and product offerings. There is a notable shift towards more natural, minimally processed food options, which is influencing product development across various food and beverage categories. Companies are increasingly focusing on creating innovative formulations that incorporate ancient grains, appealing to health-conscious consumers and those seeking functional foods.

The rise of social media and online platforms has also played a pivotal role in disseminating information about ancient grains, thus enhancing consumer awareness. Educational campaigns and marketing strategies focusing on the benefits of ancient grains are likely to cultivate a more informed consumer base, paving the way for increased market penetration. Brands that effectively communicate the nutritional advantages of these grains and their versatility in cooking and baking will likely stand out in a crowded marketplace.

In addition to consumer education, sustainability is becoming an integral aspect of the food industry, with more consumers considering the environmental impact of their food choices. Ancient grains, often perceived as sustainable crops, can benefit from this trend. Producers that adopt eco-friendly farming practices and promote sustainable sourcing methods are likely to resonate well with environmentally conscious consumers, further enhancing the appeal of ancient grains.

Key Players

The key players operating in the global ancient grains market are Ancient Golden Mill (India), Archer-Daniels-Midland Company (U.S.), Ardent Mills, LLC (U.S.), Bob's Red Mill Natural Foods, Inc. (U.S.), Glanbia plc (Ireland), Grand Teton Ancient Grains (U.S.), Great River Organic Milling (U.S.), Healthy Food Ingredients, LLC ((U.S.), Nature Bio Foods Ltd. (India), Natur Gold Global Kft. (Hungary), Terra Ingredients, LLC (U.S.), The Scoular Company (U.S.), and VDF FutureCeuticals, Inc. (U.S.).

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Key Questions Answered in the Report-

·         What are the historical market sizes and growth rates of the global ancient grains market?

·         At what rate is the global ancient grains demand projected to grow for the next 5–7 years?

·         What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?

·         Which segments in terms of crop type, grain type, and application are expected to create major traction for the manufacturers in this market?

·         What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the global ancient grains market?

·         Who are the major players in the global ancient grains market? What are their specific product offerings in this market?

·         What are the recent strategic developments in the global ancient grains market? What are the impacts of these strategic developments on the market?

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